INTRODUCTION
When using its services — including the website, mobile site, online store, and mobile applications — SAS AROK HOTEL, acting as data controller, may collect and process personal data about you.
We are committed to protecting the privacy of prospects and visitors who use our digital platforms. All personal data processing carried out as part of our services complies with applicable local regulations, including the amended French Data Protection Act of 6 January 1978 and the General Data Protection Regulation (EU Regulation 2016/679, “GDPR”).
1 – OUR COMMITMENT TO PERSONAL DATA PROTECTION
SAS AROK HOTEL is committed to ensuring a high level of protection for the personal data of its customers, prospects, users of its website, mobile site, online store, mobile applications, and any individual whose data we process.
We commit to respecting all applicable regulations:
• Your data is processed lawfully, fairly, and transparently.
• Your data is collected for specific, explicit, and legitimate purposes and is not further processed in a way that is incompatible with those purposes.
• Your data is adequate, relevant, and limited to what is necessary for the purposes for which it is processed.
• Your data is accurate and kept up to date. Every reasonable step is taken to rectify or erase inaccurate data without delay.
SAS AROK HOTEL implements technical and organisational measures to ensure appropriate security and to protect the rights and data of individuals from the design stage of processing operations.
We also require our subcontractors and service providers to apply the same level of data protection.
2 – WHAT PERSONAL DATA DO WE COLLECT?
A – Depending on the purpose of collection
The personal data we collect varies depending on the service provided. We may collect the following categories of data directly from you:
a) Contact details (name, surname, email, postal address, phone number)
b) Login credentials (username and password) for account creation
c) Records of exchanges (customer service, chat conversations)
d) Demographic information (age, gender, lifestyle preferences, favourite products)
e) Browsing history (pages visited, date of visit, location, IP address)
f) Payment information (billing name and address, bank or credit card details)
We may also collect data indirectly when you share content related to our products or respond to our promotional posts on social networks.
B – Data concerning minors
SAS AROK HOTEL does not knowingly collect or process data from children under 18 without the prior consent of parents or legal guardians.
Parents may object to the processing of their child’s data by contacting us at the address provided below.
3 – HOW IS PERSONAL DATA COLLECTED?
A – Methods of collection
You may provide personal data in various ways when browsing our website, mobile site, online store, or applications — including when making purchases or reservations, subscribing to newsletters, creating an account, applying for a job, posting on social media, contacting us, or submitting information through any available form.
B – IP Address
Your IP address is automatically assigned by your internet provider. Each visit is logged for trend analysis. Sessions remain anonymous. Your IP address may only be used to identify you in case of legal necessity or to enforce our terms of use.
C – Cookies
SAS AROK HOTEL may use cookies to improve the quality of services and personalise your experience. Cookies may collect personal data depending on your device settings.
Types of cookies:
a) Essential cookies — required for site functionality (e.g. purchases, reservations)
b) Performance cookies — analyse site performance and detect technical issues
c) Functional cookies — remember your choices (language, region, username, preferences)
d) Marketing cookies — track browsing to offer targeted ads and measure campaign effectiveness
e) Third-party cookies — from external sites and social networks
D – Respect for your privacy
We commit to:
• Not associating cookies with personally identifiable information.
• Not providing personal information to advertisers or third-party sites.
You may adjust your browser settings to manage cookies.
E – Links to third-party sites
Our platforms may contain links to third-party websites. We are not responsible for how these sites collect or process data. Please review their privacy policies before submitting any information.
4 – WHAT IS YOUR DATA USED FOR?
Your data is used for reservations, purchases, customer service, commercial communication, satisfaction surveys, loyalty programmes, statistics, recruitment, competitions, service improvement, and the processing of your requests or complaints.
Data processing may be required:
• To perform a contract
• To comply with legal obligations
• For our legitimate interests (improving services, developing new offers)
5 – HOW LONG IS YOUR DATA STORED?
Data is stored only for the duration necessary for its purpose, in accordance with legal requirements, limitation periods, and CNIL recommendations.
6 – WHO CAN ACCESS YOUR PERSONAL DATA?
A – Data recipients
Your data may be shared with SAS AROK HOTEL internal teams or authorised service providers (subcontractors, banks, etc.). All partners are contractually bound by strict confidentiality and data protection obligations.
B – Transfers outside the European Union
If data is processed outside the EEA, SAS AROK HOTEL ensures appropriate safeguards are in place.
7 – HOW TO EXERCISE YOUR RIGHTS?
In accordance with applicable regulations, you may exercise your rights of access, rectification, deletion, limitation, objection, and portability at any time.
You may also define instructions for the handling of your data after death.
Requests should be sent to:
SAS AROK HOTEL
7 place de la Gare
67000 Strasbourg – France
contact@arok-hotel.fr
Proof of identity may be requested. You may also lodge a complaint with the CNIL.
8 – IT SECURITY / SECURE TRANSACTIONS
We implement all necessary technical and organisational measures to protect your personal data from destruction, loss, alteration, disclosure, or unauthorised access.
We provide secure online payment solutions and use fraud detection tools to prevent identity theft and card misuse.
For your security, never share your passwords, always sign out of your account, and close your browser after use — especially on shared devices.
9 – CONTACT
For any questions about this policy or how SAS AROK HOTEL processes your data:
contact@arok-hotel.fr
10 – CHANGES TO THIS POLICY
SAS AROK HOTEL may update this policy. Substantial changes will be announced on the homepage of our site.
11 – OPTING OUT OF TELEPHONE MARKETING
You may opt out of telephone solicitation by calling:
+33 3 88 11 45 00